Planning for Profit
Planning for Profit was a research project conducted by Newsworks. As design lead on this project, I needed to create an engaging brand identity for the project itself, also including creating 90-page report to coincide with a microsite, infographics and an event presentation. I used striking black and white photography overlaid by warm, yellow typography with heavy text and a thin, flow-chart-like line running throughout the report, reminiscent of blue-prints and architectural drawings.